8 Things To Keep In Mind While Choosing A Location For Your Restaurant

1. Market Research:

Primary survey is important before opening a restaurant because it tells you about the crowd, competition, and whether the food you are going to sell will be accepted and relished by the people for a long time or not. You can conduct a market survey for the location and get feedback for the location and the restaurant that you are planning to open.

Apart from that, you can circulate a questionnaire for feedback from the general public about the type of restaurant you are planning to open there. Later, this data can become your customer database to market your discounts and promotional offers.

2. Budget:

List down all the things that you will need in your restaurant, you can classify the budget in working capital and fixed capital and accordingly calculate your budget for your restaurant. Once the budgeting is completed then you can shortlist the location in a much better manner based on the rentals and the salaries estimation.

3. Size:

After the budget is finalised, the size required for your restaurant to function properly should be calculated and a rough sketch of the same should be calculated so that the approximate carpet area can be calculated while matching the same with your budget and the actual location cost.

4. Rooftop Or Front-facing Property:

Nowadays, these two formats have been attracting most of the crowd towards such restaurants. A ground floor front facing restaurant can do wonders for you while the rooftop restaurants are searched and selected on the preference of the customers but cannot be discovered as easily as the front location.

Avoid getting a location that is on the middle floors of the building as that area is never preferred. Even though the rentals are lower compared to the rooftop and the front-facing properties, it is not preferred. But the same can be chosen for a cloud kitchen format.

5. Amenities:

When choosing the location always look for basic amenities like electricity and water supply should be available so that your daily activities are not hindered by them. Also, the fetching of raw materials should be done locally, because it reduces the cost and fetching fresh vegetables and fruits is easier and healthier than the frozen ones.

6. Parking Space:

Parking space is a critical aspect for a restaurant location, as the customers prefer to discard the restaurant choice if there is no parking space available. So always make sure that there is enough parking space around your outlet.

7. Restaurant Format:

Choice in the restaurant format is also an important factor because looking around in the location you are planning to open your restaurant, you have to see that people have a taste for the food you are going to sell them. Otherwise investing time and money in such a place is sheer waste.

8. Surroundings:

1. Neighbours: When choosing a location, always look for competitors around and study the way they work there to survive and flourish. A similar pattern or an upgraded pattern of work has to be followed for your restaurant’s discovery.
2. Cleanliness: Cleanliness only in the restaurant will not help you get customers, make sure that your surroundings are also as clean and maintained as is your restaurant. Due to covid-19, minor setbacks like these can turn off your customers when choosing a restaurant.
3. Competitors: This question is mostly answered with proper market research. Having know-how about their working style can get you a good amount of knowledge about how restaurants work in the area and what steps can be taken for the improvement of your place to stand out.